About Aurès

I was born in Algeria. I left at a very young age but I carry it with me; the colours of the sunrise and sunset, the heat, the smell of the air, the way women draped their clothes around their bodies. I went back only a few times but those images never left. My grandmother, and the women around her, are among my strongest memories. I do this for them too.

I grew up in Switzerland, in Zurich, close to forests and mountains. Hiking taught me something I still carry, that being surrounded by something alive and much larger than yourself is one of the least lonely feelings there is. Switzerland also gave me something else: an eye for structure. The tailoring, the clean lines, the bold architecture, the precision. All of it shaped how I see.

Every place I have lived or visited has added something to how I see the world and how I make things.

Aurès Studio is what came out of all of that. A womenswear and jewellery label I founded in Paris in 2025, handmade from luxury deadstock fabrics, with no seasonal calendar. The name comes from the Aurès mountains in eastern Algeria; a landscape that also quietly echoes the Alps I grew up near. Two homes in one word.

What I want to create is something emotional. Something that brings people together across cultures and backgrounds. I cannot define it completely yet. I am building it one stone at a time. But the direction is clear: fashion that carries memory, that honours the women who came before, and that one day might bring me back to Algeria to work directly with the artisans and craftspeople there. That is one of my biggest dreams.

The women I design for are not a demographic. They are a feeling; women who have lived in more than one world and want to feel at home in themselves, wherever they are.